Palmer, Adrian. <br/><br/>
Introduction to marketing :  theory and practice / 
Adrian Palmer. 
 - xxiv, 645 pages. :  illustrations. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0199266271:  RM189.70 9780199266272:  RM189.70 
<br/><br/><label>LCCN: </label>2004275058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P173 2004