TY  - BOOK
AU  - Palmer,Adrian
TI  - Introduction to marketing: theory and practice 
SN  - 0199266271:
AV  - HF5415 .P173 2004
PY  - 2004///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0636/2004275058-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0723/2004275058-b.html
ER  -