W. Chan Kim <br/><br/>
Blue ocean shift:   beyond competing : proven steps to inspire confidence and seize new growth/ 
W. Chan Kim, Renee Mauborgne   
 - 1st Edition 
 - xi, 322 pages:  illustrations;  25cm 
<br/><br/>Include bibliographical references and index   
<br/><br/><label>ISBN: </label>9780316314046  $28.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation