TY  - BOOK
AU  - W.Chan Kim
AU  - Mauborgne,Renee
TI  - Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth
SN  - 9780316314046
PY  - 2017///
CY  - New York
PB  - Hachette Books.
KW  - New products
KW  - Market segmentation
N1  - Include bibliographical references and index
ER  -