TY - GEN ED - Malaysian Institute of Management TI - Marketing management SN - 9679782034 AV - HF5415.13 .M38 1988 c.3 PY - 1988/// CY - Petaling Jaya PB - Pelanduk Pub. KW - Marketing KW - Management KW - Handbooks, manuals, etc KW - Product management ER -