Fuller, Gordon W. <br/><br/>
New food product development :  from concept to marketplace / 
Gordon W. Fuller. 
 - Third edition. 
 - xix, 487 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is new food product development -- The new product development team, company organisation and its influence on new product development -- What are the sources for new product ideas -- Strategy and the strategists -- The tacticians, their influence in product development -- The legal department, protecting the company, its name, goodwill, and image -- Quality control, protecting the consumer, the product, and the company -- Going to market, success or failure? -- Why farm out new product development? -- New food product development in the food service industry -- Product development in the food additive and food ingredient industries -- Dancing but uncertain of the music. 
<br/><br/><label>ISBN: </label>9781439818640 1439818649 
<br/><br/><label>LCCN: </label>2011006893 
<br/><br/><label>Nat. Bib. No.: </label>GBB0A8113  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Marketing.<br/>Food--Research.<br/>New products--Marketing.<br/>Product management.<br/>Food industry and trade--Technological innovations.<br/>Alimentación--Mercadotecnia.<br/>Alimentos--Invetigación.<br/>Productos nuevos--Mercadotecnia.<br/>Administración de productos.<br/>Industrias alienticias--Innovaciones tecnológicas.
<br/><br/><label>LC Class. No.: </label>HD9000.5  / .F86 2011 
<br/><br/><label>National Agricultural Library Call No.: </label>HD9000.5  / .F86 2011