TY  - BOOK
AU  - Fuller,Gordon W.
TI  - New food product development: from concept to marketplace 
SN  - 9781439818640
AV  - HD9000.5 .F86 2011
PY  - 2011///]
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Food
KW  - Marketing
KW  - Research
KW  - New products
KW  - Product management
KW  - Food industry and trade
KW  - Technological innovations
KW  - Alimentación
KW  - Mercadotecnia
KW  - Alimentos
KW  - Invetigación
KW  - Productos nuevos
KW  - Administración de productos
KW  - Industrias alienticias
KW  - Innovaciones tecnológicas
N1  - Includes bibliographical references and index; What is new food product development -- The new product development team, company organisation and its influence on new product development -- What are the sources for new product ideas -- Strategy and the strategists -- The tacticians, their influence in product development -- The legal department, protecting the company, its name, goodwill, and image -- Quality control, protecting the consumer, the product, and the company -- Going to market, success or failure? -- Why farm out new product development? -- New food product development in the food service industry -- Product development in the food additive and food ingredient industries -- Dancing but uncertain of the music
ER  -