The international marketing of travel and tourism :  a strategic approach / 
edited by Franc3ois Vellas and Lionel Becherel 
 - Basingstoke :  Macmillan,  1999 
 - xxi, 329 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333717589 0333717597 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>G155 A1 I61V 1999