Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens 
 - 6th ed. 
 - xxi, 682 p. :  color illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132784023 (hbk.) 0132784025 (hbk.) 
<br/><br/><label>LCCN: </label>2012037955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3 K87M 2014