TY - BOOK AU - Kotler,Philip AU - Bowen,John T. AU - Makens,James C TI - Marketing for hospitality and tourism SN - 9780132784023 (hbk.) AV - TX911.3.M3 K87M 2014 PY - 2014/// CY - Boston PB - Pearson KW - Hospitality industry KW - Marketing KW - Tourism N1 - Includes bibliographical references and index ER -