Hogshead, Sally, <br/><br/>
Fascinate :  how to make your brand impossible to resist / 
Sally Hogshead 
 - Revised and updated edition 
 - xxi, 327 pages :  illustrations ;  24 cm. 
<br/><br/> "Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers" -- Title page verso.  Includes index. 
<br/><br/><label>ISBN: </label>9780062206480 (hardback : alkaline paper) 
<br/><br/><label>LCCN: </label>2015038179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects<br/>Advertising--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF5415.34 H716F