Fascinate : how to make your brand impossible to resist - Hogshead, Sally (New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2016)
"Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers" -- Title page verso.
Includes index.
Keywords: Marketing -- Psychological aspects; Advertising -- Psychological aspects