TY  - BOOK
AU  - Hogshead,Sally
TI  - Fascinate: how to make your brand impossible to resist 
SN  - 9780062206480 (hardback : alkaline paper)
AV  - HF5415.34 H716F 
PY  - 2016///
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollins Publishers
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
N1  - "Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers" -- Title page verso; Includes index
ER  -