Straubhaar, Joseph D.,

Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert LaRose, Lucinda Davenport - Tenth edition - xxvi, 582 pages : color illustrations ; 28 cm.

Includes bibliographical references.

Media and the information age -- The changing media -- Media and society -- The media -- Books -- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media.

9781305950849 (paperback) 1305950844 (paperback)

2016945590


Telecommunication--United States
Information technology--United States
Mass media--United States

HE7775 S912M 2018