Cornelissen, Joep, <br/><br/>
Corporate communication :  a guide to theory and practice / 
 Corporate communication :  a guide to theory & practice 
Joep Cornelissen 
 - Fifth edition 
 - xiii, 306 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. 
<br/><br/><label>ISBN: </label>9781473953697 (hardback : alkaline paper) 9781473953703  
<br/><br/><label>LCCN: </label>2016944938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Business communication
<br/><br/><label>LC Class. No.: </label>HD30.3 C814C 2017