Jethwaney, Jaishri N., <br/><br/>
Corporate communication :  principles and practice / 
Jaishri Jethwaney 
 - xxiii, 418 pages (multiple paging) ;  25 cm. 
<br/><br/> Earlier edition: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication. 
<br/><br/><label>ISBN: </label>9789352806874 (paperback) 
<br/><br/><label>LCCN: </label>2018009031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Communication in organizations<br/>Communication in management--India<br/>Communication in organizations--India
<br/><br/><label>LC Class. No.: </label>HD30.3 J58C 2018