Baskin, Otis. , <br/><br/>
Public relations :  the profession and the practice / 
Otis Bastin, Craig Aronoff, Dan Lattimore. 
 - 4th edition 
 - xv,508p. :  illustrations ;  24 cm. 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>0071140328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM263   / .B37 1997