Ricks, David A. <br/><br/>
Big business blunders :  mistakes in multinational marketing / 
David A. Ricks 
 - Homewood, Ill.  : Dow Jones-Irwin,  1983 
 - 1587 p. 
 - The Irwin series in marketing ; .
 - The Irwin series in marketing ; .
<br/><br/><label>ISBN: </label>0256028508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1009.5  / R539