TY  - BOOK
AU  - Ricks,David A.
TI  - Big business blunders: mistakes in multinational marketing 
T2  - The Irwin series in marketing
SN  - 0256028508
AV  - HF1009.5 R539
PY  - 1983///
CY  - Homewood, Ill.
PB  - : Dow Jones-Irwin
KW  - Export marketing
KW  - International business enterprises
ER  -