Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler 
 - Millennium ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  2000 
 - xxxii,131 p. :  ill. (some col.) ;  26 cm. 
 - The prentice hall international series in marketing .
 - The prentice hall international series in marketing .
<br/><br/> includes index 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130122173 (hbk.) 0130156841 (pbk.) 9780130156846 
<br/><br/><label>LCCN: </label>9852099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management