TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
T2  - The prentice hall international series in marketing
SN  - 0130122173 (hbk.)
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - includes index; Includes bibliographical references and index
ER  -