Kuratko, Donald F.,

New venture management : the entrepreneur's roadmap / Donald F. Kuratko & Jeffrey S. Hornsby. - Second Edition. - xix,335 pages: illustrations; 24cm

Revised edition of the authors' New venture management, c2009. Includes index.

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture finances -- Startup capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauge -- New venture growth -- Human resources : the people -- Successful business plans : the compass -- Scaling ventures : the future -- Index.

9781138208902 RM734.50


New business enterprises.
Venture capital.
Entrepreneurship.

HD62.5.K853