Barringer, Bruce R., <br/><br/>
Entrepreneurship :  successfully launching new ventures / 
Bruce Barringer, Oklahoma State University, Duane Ireland, Texas A&M University 
 - Fifth edition 
 - xix, 568 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index. 
<br/><br/><label>ISBN: </label>9780133797190 (hardback) 
<br/><br/><label>LCCN: </label>2014016425 
<br/><br/><label>LC Class. No.: </label>HB615