Orlik, Peter B. The electronic media : an introduction to the profession. / Peter B. Orlik - 2nd ed. - Boston, MA : Allyn and Bacon, 1997 - xvii, 684 p. : ill. ; 26 cm. ISBN: 0813824389 (hbk.) LCCN: 96045422 Subjects--Topical Terms: Mass media LC Class. No.: P90