TY  - BOOK
AU  - McLuhan,Marshall
TI  - Understanding media: the extensions of man 
SN  - 9780415253970 (paperback)
AV  - P90 
PY  - 2002///
CY  - London, England
PB  - Routledge, Abacus Books Ltd.
KW  - Mass media
KW  - Communication
KW  - Communication and technology
ER  -