TY  - GEN
AU  - Simpson,Craig
AU  - Kurtz,Brian
TI  - The advertising solution: influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz 
SN  - 9781599185965 (paperback)
AV  - HF5823 
PY  - 2016///
CY  - Irvine, California
PB  - Entrepreneur Press
KW  - Advertising
KW  - Advertising copy
KW  - Marketing
KW  - Management
N1  - Includes Index
N2  - "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"--; "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
ER  -