Severin, Werner J. <br/><br/>
Communication theories :  origins, methods, and uses in the mass media / 
Werner J. Severin, James W. Tankard, Jr. 
 - 5th ed. 
 - New York :  Longman, ;  2001 
 - xv, 411 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0801333350 
<br/><br/><label>LCCN: </label>00021454 
<br/><br/><label>LC Class. No.: </label>P90