TY  - GEN
AU  - Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods, and uses in the mass media 
SN  - 0801333350
AV  - P90 
PY  - 2001///
CY  - New York
PB  - Longman,
N1  - Includes bibliographical references and index
ER  -