Kim, W. Chan <br/><br/>
Blue Ocean Strategy :  How to Create Uncontested Market Space and Make the Competition Irrelevant / 
W. Chan Kim, Renee Mauborgne 
 - xv, 240pages :  illustration ;  25cm 
<br/><br/>includes index and bibliography 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products
<br/><br/><label>LC Class. No.: </label>HF5415.I53  / K55