TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 
SN  - 9781591396192
AV  - HF5415.I53 K55 
PY  - 2005///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Market segmentation
KW  - New products
N1  - includes index and bibliography
ER  -