TY  - BOOK
AU  - Yu,Soon
AU  - Birss,Dave
TI  - ICONIC ADVANTAGE : : Don't chase the new, innovate the old / 
SN  - 9781682615409 
AV  - HF5415.15.Y8 
PY  - 2018///]
CY  - New York : 
PB  - A SAVIO REPUBLIC BOOK, 
KW  - Product management
KW  - Success in business
KW  - Creative ability in business
N1  - Includes bibliographical references
ER  -