TY  - BOOK
AU  - Jutkowitz,Alexander
TI  - THE STRATEGIC STORYTELLER : :  CONTENT MARKETING IN THE AGE OF THE EDUCATED CONSUMER / 
SN  - 9781119345114
AV  -   HF5415.J88  
PY  - 2017///]
CY  - Hoboken, New Jersey
PB  -  John Wiley & Sons, Inc., 
KW  - Marketing
KW  - Storytelling
KW  - Content (Psychology)
N1  - Includes index; Includes bibliographical references
ER  -