TY  - BOOK
AU  - Gursoy,Dogan
AU  - Buttle,Francis
AU  - Bowie,David
TI  - Hospitality marketing: Principles and Practices 
SN  - 9781032030364
AV  - TX911.3.M3 B69 2023
PY  - 2023///
CY  - London
PB  - Routledge/Taylor & Francis Group
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
N1  - Includes bibliographical references and index
N2  - "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
ER  -