Morrison, Alastair M., <br/><br/>
Hospitality and Travel Marketing / 
Alastair M. Morrison. 
 - Fifth edition. 
 - xxxiv, 638 pages :  colour illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- 
<br/><br/><label>ISBN: </label>9781032274126 
<br/><br/><label>LCCN: </label>2022014198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / M67 2023