TY  - BOOK
AU  - Morrison,Alastair M.
TI  - Hospitality and Travel Marketing
SN  - 9781032274126
AV  - TX911.3.M3 M67 2023
PY  - 2023///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge/Taylor & Francis Group
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index
N2  - "Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"--
ER  -