Viardot, Eric

Successful marketing strategy for high-tech firms / Eric Viardot - 3rd ed. - Boston : Artech House, 2004 - xvi, 304 p. : ill. ; 26 cm. - Artech House technology management and professional development library . - Artech House professional development and technology management library .

Includes bibliographical references and index.

1580537006 (alk. paper)


High technology--Marketing
Technological innovations--Marketing

HC79.H53 / V619S 2004