Successful marketing strategy for high-tech firms /
Eric Viardot
- 3rd ed.
- Boston : Artech House, 2004
- xvi, 304 p. : ill. ; 26 cm.
- Artech House technology management and professional development library .
- Artech House professional development and technology management library .
Includes bibliographical references and index.
1580537006 (alk. paper)
High technology--Marketing Technological innovations--Marketing