Rayport, Jeffrey F. , <br/><br/>
Introduction to e-commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - 2nd ed. 
 - xxvii, 516 pages :  illustrations ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0072553472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>LC Class. No.: </label>HF5548.32   / .R39 2004