TY - BOOK AU - Rayport,Jeffrey F. AU - Jaworski,Bernard J. TI - Introduction to e-commerce T2 - McGraw-Hill/Irwin series in marketing SN - 0072553472 AV - HF5548.32 .R39 2004 PY - 2004/// CY - Boston, MA PB - McGraw-Hill KW - Electronic commerce ER -