Pearce, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy / 
 Formulation, implementation, & control of competitive strategy / 
John A. Pearce II, Richard B. Robinson, Jr. 
 - 11th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2009. 
 - xxv, 456 p. :  ill ;  25 cm. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>0077261755 9780073368122 (pbk.) 0073368121 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Strategic planning--Case studies
<br/><br/><label>LC Class. No.: </label>HD30.28  /  P359F 2009