Marketing theory / edited by Pauline Maclaran, Michael Saren, Mark Tadajewski.

Contributor(s):

Material type: Text

TextSeries: Publisher: London : SAGE, 2008Description: 3 volume : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1847870007
9781847870001

Subject(s):

Marketing

LOC classification:

HF5415 .M37 2008

Contents:

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	HF5415 .M37 2008 (Browse shelf(Opens below))	Volume 1	Available		1000213642

v. 1. The development of marketing theory and its philosophical underpinnings -- volume 2. Major theoretical debates and contemporary issues in marketing theory -- volume 3. The impact of theory on representations of the consumer and the marketing

1 3

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