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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextNew York : McGraw-Hill/Irwin, ©2010Edition: Twelveth editionDescription: xxxix, 691 pages : illustration (some color.) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073404813
  • 0073404810
Subject(s): LOC classification:
  • HF5415 .M378 2010
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Holdings
Item type Current library Call number Status Date due Barcode
Books - Printed PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH HF5415 .M378 2010 (Browse shelf(Opens below)) Available SF0003452

Includes bibliographical references and index.

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