THE TIPPING POINT : How Little Things Can Make a Big Difference / MALCOLM GLADWELL

By:

Gladwell, Malcolm

Material type: Text

TextPublisher: London : Abacus, 2000Copyright date: Â©20Edition: 1st EditionDescription: viii, 280 pages ; 17 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0349114463
9780316679077

Subject(s):

Summary: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	HM1033 G52 2000 (Browse shelf(Opens below))	Available		37000000000878

Includes index.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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