New food product development : from concept to marketplace / Gordon W. Fuller.
Material type:
TextPublisher: Boca Raton, FL : CRC Press, [2011]Copyright date: ©2011Edition: Third editionDescription: xix, 487 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781439818640
- 1439818649
- Food -- Marketing
- Food -- Research
- New products -- Marketing
- Product management
- Food industry and trade -- Technological innovations
- Alimentación -- Mercadotecnia
- Alimentos -- Invetigación
- Productos nuevos -- Mercadotecnia
- Administración de productos
- Industrias alienticias -- Innovaciones tecnológicas
- HD9000.5 .F86 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HD9000.5 .F86 2011 (Browse shelf(Opens below)) | Available | 0000005715 | ||
| Books - Printed | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General | HD9000.5 .F86 2011 (Browse shelf(Opens below)) | Available | 0000005716 |
Includes bibliographical references and index.
What is new food product development -- The new product development team, company organisation and its influence on new product development -- What are the sources for new product ideas -- Strategy and the strategists -- The tacticians, their influence in product development -- The legal department, protecting the company, its name, goodwill, and image -- Quality control, protecting the consumer, the product, and the company -- Going to market, success or failure? -- Why farm out new product development? -- New food product development in the food service industry -- Product development in the food additive and food ingredient industries -- Dancing but uncertain of the music.
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