000 01407cam a2200361 a 4500
001 15490083
005 20240619145207.0
008 081020s2009 enka b 000 0 eng
010 _a 2008939858
015 _aGBA933938
_2bnb
016 7 _a015104078
_2Uk
020 _a9781847875792 (hbk. : set)
020 _a1847875793
035 _a(OCoLC)ocn317674268
040 _aUKM
_cUKM
_dYDXCP
_dBTCTA
_dVMC
_dDLC
042 _aukscp
_alccopycat
050 0 0 _aP96.A83
_bM42 2009
245 0 0 _aMedia audiences /
_cedited by Barrie Gunter and David Machin.
260 _aLondon :
_bSAGE,
_c2009.
300 _a4 v. :
_bill. ;
_c25 cm.
490 1 _aSAGE benchmarks in communication
504 _aIncludes bibliographical references.
505 0 _av. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.
650 0 _aMass media
_xAudiences
_vCross-cultural studies.
650 0 _aMass media
_xPsychological aspects
_vCross-cultural studies.
650 0 _aMass media and culture
_vCross-cultural studies.
700 1 _aGunter, Barrie.
700 1 _aMachin, David,
_d1966-
830 0 _aSAGE benchmarks in communication.
907 _a.b1017557x
_b03-04-18
_c03-04-18
998 _am
_b03-04-18
_cm
_da
_e-
_feng
_genk
_h0
999 _c10159
_d10159