| 000 | 00999cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | u151908 | ||
| 003 | SIRSI | ||
| 005 | 20240619145440.0 | ||
| 008 | 111201s2013 nyua 001 0 eng | ||
| 020 |
_a9780078028793 _qpbk. |
||
| 020 |
_a0078028795 _qpbk. |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M84 2013 |
| 100 | 1 |
_aMullins, John W. , _eauthor _916072 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. |
| 250 | _a8th ed. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2013. |
|
| 300 |
_axxi, 547 pages : _billustrations ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 596 | _a1 3 | ||
| 650 | 0 |
_aMarketing _xManagement. _94882 |
|
| 700 | 1 |
_aWalker, Orville C. _916143 |
|
| 907 |
_a.b1026050x _b07-11-22 _c12-09-18 |
||
| 998 |
_am _b06-11-22 _cm _da _e- _feng _gnyu _h0 |
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| 999 |
_c17428 _d17428 |
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