000 00880cam a2200289 i 4500
001 u158353
003 IIUM
005 20240619144819.0
008 920914s1987 maua g 001 0 eng c
010 _a86081102
020 _a0395357101
035 _a(Sirsi) 170071
040 _aUIAM
_beng
041 0 _aeng
049 _bm
050 _aHF5415
_bP947 1987
100 1 _aPride, William M.,
_d1942-
245 1 0 _aMarketing :
_bbasic concepts and decisions /
_cWilliam M. Pride, O.C. Ferrell
250 _a5th ed.
260 1 _aBoston, Mass. :
_bHoughton Mifflin Co.,
_c1987
300 _axxx, 766 p. :
_bill. ;
_c25 cm.
650 0 _aMarketing
_xManagement
700 1 _aFerrell, O. C.
907 _a.b10026216
_b21-07-17
_c26-04-17
998 _amgen
_b25-04-17
_cm
_da
_e-
_feng
_gmau
_h0
999 _c274
_d274