| 000 | 01017cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | u61395 | ||
| 003 | SIRSI | ||
| 005 | 20240619144921.0 | ||
| 008 | 110131 eng | ||
| 020 | _a0072966343 | ||
| 050 |
_aHF5415.135 _b.C72 2006 |
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| 100 | 1 |
_aCravens, David W. , _eauthor _935394 |
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| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill, _c2006. |
|
| 300 |
_axvii, 726 pages : _billustrations ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 596 | _a1 3 | ||
| 650 | 0 |
_aMarketing _xDecision making. _97132 |
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| 650 | 0 |
_aMarketing _xManagement. _94882 |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. _97133 |
|
| 700 | 1 |
_aPiercy, Nigel. _978269 |
|
| 907 |
_a.b10053773 _b07-11-22 _c12-09-17 |
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| 998 |
_am _b06-11-22 _cm _da _e- _feng _g _h0 |
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| 999 |
_c2983 _d2983 |
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