| 000 | 01231cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 56640169 | ||
| 008 | 180103s2013 ne a b 001 0 eng d | ||
| 020 |
_a9780750659383 _q(paperback) _cGBP45.99 |
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| 040 |
_aUKM _cUKM _dBWK _dOCLCQ _dKSU _dUtOrBLW _beng _dSFPAGOH _erda |
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| 050 | 4 |
_akpm HF5415.13 _b.W746 2013 |
|
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano), _d1946- _eauthor |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan |
| 250 | _aThird edition | ||
| 264 | 1 |
_aLondon : _bRoutledge, _c2013 |
|
| 300 |
_axii, 867 pages : _billustrations ; _c28cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 1997 | ||
| 504 | _aIncludes bibliographical references (pages [813]-851) and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 |
_aGilligan, Colin _eauthor |
|
| 907 |
_a.b10062269 _b30-12-19 _c03-01-18 |
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| 998 |
_am _b03-01-18 _cm _da _e- _feng _gne _h0 |
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| 999 |
_c3821 _d3821 |
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