000			04419cam a2200469 i 4500
001			18283215
008			180202s2015 flua b 001 0 eng
010			_a2014024217
020			_a9781466515758 _q(hardback) _cGBP56.99
040			_aDLC _beng _cDLC _erda _dSFPAGOH
043			_as-bl--- _ae-ur--- _aa-ii--- _aa-cc---
050	0	0	_akpm HD30.2 _b.H772 2015
100	1		_aHong, Paul. _eauthor
245	1	0	_aBuilding network capabilities in turbulent competitive environments : _bbusiness success stories from the BRICs / _cPaul Hong and Young Won Park.
264		1	_aBoca Raton, FL : _bCRC Press, _c2015.
300			_axviii, 233 pages ; _billustration : _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aSeries on Resource Management ; _v49
520			_a"Brazil, Russia, India, and China (BRIC) are among the largest and fastest growing economies in the world. This book presents strategies for recognizing the challenges and optimizing the opportunities for building network capabilities and competitive advantage within the context of these emerging markets. It provides a thorough review of the literature and an unparalleled abundance of fascinating case studies featuring Japanese, Korean, and indigenous business examples. The information is presented within a fully formulated theoretical framework of technological competence, customer competence, and linkage competence, as well as covering the concepts of product architecture and supply chain management"-- _cProvided by publisher.
520			_a"Preface In 2012 and 2013, Psy's Gangnam Style and Gentleman received worldwide attention with their unique appeal in global contents market. His success illustrates the integrative power of the open network via YouTube and individual core competence based on his peculiar music and dance styles. In a sense, his case is an example of building network capability in a turbulent competitive environment. With prolonged recession in advanced economies, emerging markets--BRIC (Brazil, Russia, India, and China) in particular-- are potential engines for global market growth. Recently, their performance is not as impressively sustaining as anticipated. The growth rates in India, Brazil, and Russia are somewhat slowed down. Even so, the enormous size of the customer base from these emerging markets is the strategic concern of global business firms. Their economic demographic structure is changing from a typical pyramid shape with a huge bottom tier of poor to a diamond ring structure with a tremendous consumer power base in the middle. According to Japanese Economic Industry Bureau Statistics, the total number of households in Asia with annual disposable income between $5,000 and $35,000 is 140 million in 1990, 220 million in 2000, and 880 million by 2008. This reflects the rapid growth of the middle income groups from China, India, and the Association of South East Asian Nations (ASEAN). From global perspective, the large share of middle income groups is distributed in these areas. With rapid economic growth and increase in customer base, these economies hold amazing purchasing power potential for new products and services. In such dynamic global business environments, the source of competitive advantage is the firm's capability that"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aInformation technology _zBRIC countries.
650		0	_aBusiness networks _zBRIC countries.
650		0	_aSocial networks _zBRIC countries.
650		0	_aInformation technology _zDeveloping countries.
650		0	_aBusiness networks _zDeveloping countries.
650		0	_aSocial networks _zDeveloping countries.
650		7	_aBUSINESS & ECONOMICS / Management Science. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Sales & Selling. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Purchasing & Buying. _2bisacsh
700	1		_aPark, Young Won. _eauthor
830			_aSeries on Resource Management ; _v49
856	4	2	_3Cover image _uhttp://images.tandf.co.uk/common/jackets/websmall/978146651/9781466515758.jpg
907			_a.b10063079 _b25-11-19 _c06-02-18
998			_am _b06-02-18 _cm _da _e- _feng _gflu _h0
999			_c3898 _d3898