| 000 | 01551cam a22003614a 4500 | ||
|---|---|---|---|
| 008 | 190319t2003 njua b 001 | ||
| 010 | _a 2002022481 | ||
| 020 |
_a0130497150: _cRM60.00 _qpaperback |
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| 020 |
_a9780130497154: _cRM60.00 _qpaperback |
||
| 040 |
_beng _erda _dSFPAGOH |
||
| 090 |
_aHF5415.13 _b.K87 2003 |
||
| 100 | 1 |
_aKotler, Philip _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler |
| 250 | _aEleventh edition | ||
| 264 | _c©2003. | ||
| 264 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003 |
||
| 300 |
_a1 v. (various pagings) : _bcolor. illustrations. ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aVarious multi-media instructional aids, including a web site, are available to supplement the text | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 907 |
_a.b10538069 _b22-11-20 _c19-03-19 |
||
| 998 |
_amgen2 _b19-03-19 _cm _da _e- _fmac _gnju _h0 |
||
| 999 |
_c45161 _d45161 |
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